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Welcome to Superbrands Australia. We hope you enjoy reading and researching the insights into many of Australia’s most trusted brands both here and in the book. Superbrands Australia has now enlisted the expertise of The Nielsen Company to research and identify consumers’ favourite brands. These findings, gathered from a broad range of respondents, together with the guidance of the independent members of the Superbrands Council, ensure that as Australia’s leading “by invitation” brand platform, Superbrands Australia Volume 6 will be totally relevant as a resource tool for business and consumers alike. Over five volumes, Superbrands has proven to be an outstanding success. Comprehensive distribution and public relations programs have built significant business, marketing and education audiences for Superbrands. This will continue with Volume 6. Our thanks are extended to the individuals who make up the Superbrands Council and who contribute their time and energies to qualify the brands invited to participate. * The Superbrands Council is made up of eminent and experienced individuals from marketing and business. They are independent, and their involvement is voluntary, and they do not grade brands with which they are associated or compete. Every Council member has a deep appreciation of what constitutes a great brand.
Programme Overview
The Publication
As the only book of its kind dedicated exclusively to the country’s leading brands, the Superbrands Australia Volumes are the local marketing community’s premier source of information on how great brands become Superbrands.
Events and Networking
Members are invited to the Superbrands Tribute Event. The event offers hundreds of marketing professionals the opportunity to celebrate the nation's strongest brands and to meet each other.
The Seal of Brand Excellence
Brands with Superbrands status are entitled to use the Superbrands Awards Seal on their packaging and in their advertising to indicate that they have achieved this recognition for their branding excellence.
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Maximising Superbrands Status
The Brand Expert's Seal of Brand Excellence
Brands with Superbrands status that choose to feature in the programme are entitled to use the "Superbrands" seal on their packaging and in their advertising to show customers that they have achieved this recognition for their branding excellence.
News in brief
Superbrands Australia Vol. 6 is soon to be published. Information about brands invited to participate in Volume 6 will start to become available here very soon.
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Council MembersThe Council comprises locally based senior executives from the branding, advertising, media, retail, and marketing industries who have agreed to donate some of their valuable time to help us discover which brands will be Australia's Superbrands.
Grading Criteria•Market dominance
Does the brand hold a significant share of the market for its goods and / or services? •Longevity
Does the brand possess or display the qualities and attributes necessary to make it resilient to negative market influences? •Goodwill
Is the brand generally perceived favourably by consumers and is it accepted without question or reservation? •Customer loyalty
Will the brand’s consumers choose it repeatedly and automatically over competing brands? •Overall market acceptance Is the brand a part of every day life for the relevant market segment, and is it automatically on the consumer’s list of choices for that product or service?
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