1.    What does Superbrands do?

Superbrands is the leading by-invitation only brand promotion platform. It is established in over 80 countries around the world. Brands that join the Superbrands programme can leverage their presence using the Superbrands logo and Seal, books, event, website, media & PR environment for their overall marketing programme.

2. What do you mean ‘by invitation only’? Who do you invite & how do you select the brands to participate the programme?

In 2011, Superbrands Australia introduced a consumer research survey conducted by The Nielsen Company, as the key benchmark in inviting the brands to join the programme. The survey is transparent and independent. The results of the survey voice the local consumers’ perception about the brands.

Based on this consumer survey, Superbrands invites the brands that appear in this survey to join the Superbrands programme. For the brands that are not in the survey, brands can appeal to the Superbrands Council for evaluation.

3. How can I apply to join Superbrands Programme?

You can simply contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it and provide us information about the brand and yourself.

a. The name of the company you represent.

b. Your name and position within the company.
c. The name of the brand that you represent (if different from the name of the company).

d. A link to your company and brand website
e.
e. The countries that you would like to be considered.

f. Any other information that you feel will support your brand and provide us with insight as to your brand’s status in the markets you wish to be considered.

4. How many people know about Superbrands?

In a separate survey about Superbrands, conducted by The Nielsen Company, Superbrands awareness is as high as 70% in most Asian markets.

5. How many years has Superbrands been in Australia?

Superbrands started the Australian programme in 1997. In 2012, this will be the 6th Superbrands programme in Australia.

6. What do I get if I become a Superbrand?

The Superbrands programme provides an integrated, multi-tiered marketing platform for your brand(s).

a. Superbrands logo – can be used across brands’ marketing platforms, traditional & digital media.
b. Superbrands reference books – this prestigious reference book is the ultimate testimony for the brand, and can be shared among your key investors, board members, stakeholders.
c. Tribute event – the senior marketers and chief executive officers of the Superbrands are invited to this exclusive event to network and interact with media. 
d. Superbrands digital – all brand case studies are posted in the Superbrands website to be shared among consumers and the brands.

7. How will it help my brand?

The more you leverage the programme entitlement listed above, the more benefits you gain out of the programme. The Superbrands programme puts your brand with others in the same league and is the only programme that provides the ultimate brand association.

8. Do I need to pay to join Superbrands programme? How much will it be?

Like any other marketing programme, there is a small participation fee to join the programme. This fee ranges from $18,000 (incl GST) subject to the package the brands wish to take on.

9. Can any brand pay to become a Superbrand?

No, the brands we invite need to appear in the survey in order for us to invite them on board. If brands are not listed in the survey, the brand information will be sent to the Superbrands Council for evaluation.