A Superbrands book is published by the company for each country in question and each brand receives a two page presentation as part of the package. The book is a very high quality large format coffee table style publication and each brand receives 100 copies for their own use. Brands may also decide to take a custom cover and extra copies of the book so that it can be used for internal promotion or as a corporate giveaway to clients, suppliers, shareholders and staff. Additional copies of the book are also distributed by Superbrands, both internationally and locally, to individuals and organisations that have an interest in branding and wish to get an insight into how these brands achieved their status in each particular market. Copies are provided on a complimentary basis to journalists, financial analysts, fund managers, researchers, business schools, hospitality lounges, and libraries.
    
THE AUSTRALIAN SUPERBRANDS BOOKS
As the only book of its kind dedicated exclusively to the country’s leading brands, the Superbrands Australian Volumes have become the local marketing community’s premier source of information on how great brands become Superbrands.
Volume One was launched in November 1998 and with the most recent Volume Five launched in 2008. Showcasing many of Australia's exceptional brands, the books open with expert comment from the Superbrands Council on "What makes a Superbrand?" and then goes on to explore the history, development and achievements of these brands, revealing extraordinary findings along the way. Each brand is presented in a double page, full colour feature which together tell the fascinating and insightful stories of Australia’s Superbrands.
A diverse selection of industry sectors are featured in Australian editions of the book, ranging from "Fast Moving Consumer Goods" through to corporate giants. Many key international brands are featured alongside some of Australia’s strongest home-grown brands and the presence of education, tourism and non-profit organisations as well as beverages and sporting brands make Superbrands a fascinating and accurate reflection of the Australian way of life.
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