Superbrands Hong Kong
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Welcome to Superbrands Hong Kong. We hope you enjoy reading and researching the insights into many of Hong Kong’s strongest brands both on this site and within the books that we publish.

Established in 1994, Superbrands is now the worlds leading by invitation only brand promotional platform and is today established in more than 80 countries around the world.

Hong Kong’s first five Superbrands programmes have proven to be outstanding successes. Comprehensive distribution and public relations programs have built significant business and consumer audiences for all of the participating brands.

 

Programme Overview

The Publication

The Publication

The superb Superbrands reference book explores the history, development and achievements of many of Hong Kong’s strongest and most valued brands. It is an invaluable source of information for anyone who is interested in brands and branding and reveals some extraordinary facts along the way.

Events and Networking

Events and Networking

Members are invited to the Superbrands Press Conference Event. The event offers hundreds of marketing professionals the opportunity to celebrate the nation's strongest brands and to meet each other.

PR Activity

PR Activity

Superbrands’ PR team actively promotes the Superbrands programme to the national media and press throughout the 1 year programme. This is undertaken through formal media partnerships, well-established relationships with key journalists and at conferences and trade events.

The Seal of Brand Excellence

The Seal of Brand Excellence

Brands with Superbrands status are entitled to use the Superbrands awards seal on their packaging and in their advertising to indicate that they have achieved this recognition for their branding excellence.

 
 

Maximising Superbrands Status

The Superbrands Mark of Distinction

Seal 2008

 

Brands that achieve Superbrands status and become members of Superbrands are entitled to use the Superbrands award logo on their packaging and in their advertising to show customers that they have achieved this recognition for their branding excellence.

News in brief

Hong Kong’s Top Ten Brands 2009

RANK        BRANDS
1                  7Eleven
2                  Circle K
3                  Sony
4                  Coca Cola
5                  Starbucks
6                  Yahoo
7                  Cathay Pacific
8                  Colgate
9                  Nike
10                TVB Hong Kong

Hong Kong’s *Category Brand Leader 2009

CATEGORY                        BRANDS
Airline / Budget Airline      Cathay Pacific

Soft Drink                             Coca Cola

*>50% more votes than the next nearest competitor, where 5 or more brands have been identified within the category

Read more >

Expert Opinion

Mark Pointer, CEO, Superbrands Hong Kong Mark Pointer

A Superbrand is instantly recognisable to its intended target audience and it has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages and benefits over its competitors which they want and recognise. A Superbrand remains true to itself, but at the same time is flexible enough to adapt to changing environments without losing sight of what is at its core. 

A Superbrand must represent :

Quality, Reliability and Distinction