The launch of the inaugural Consumer Superbrand programme in Sri Lanka was a great success. We had 50 brands in this programme which featured product and service B2C brands across categories. They were officially awarded the Superbrands status at a Tribute Event in March 2007 where we also launched the first ever Superbrands Sri Lanka publication. The programme has been so successful that we have received numerous requests from many more brands to join the programme. The next Consumer Superbrands program will be take place in 2009. On the back of its successful launch of the inaugural Consumer Superbrands, its B2B counterpart, Business Superbrands was launched. Business Superbrands are those brands which are primarily involved in business to business marketing which have excelled in their specialized fields of business. By excelling in their fields, they have established very strong customer relationships which leads to long term value creation for the business. It is these truly exceptional businesses that are being recognized. Most of these businesses have toiled for many years before they have achieved this level of success. It is these stories which are expected to be captured in the Business Superbrand publication. The main aspects looked at when judging a brand are QUALITY, RELIABILITY and DISTINCTION. Hence in order to be considered for the Superbrands status, a brand would need to have excelled in these aspects leading to consumer /customer trust & confidence and consistency in delivering its promise. The top scoring brands in line with the above were invited to participate in the program and following this an elite list of 32 Business Superbrands are being featured in the publication that is to be launched in August 2008 at a gala Tribute Event.