The Publication
The superb Superbrands reference book explores the history, development and achievements of many of Malaysia’s strongest and most valued brands. It is an invaluable source of information for anyone who is interested in brands and branding and reveals some extraordinary facts along the way. The launch of the first edition of Malaysia Superbrands met with stunning success. It became apparent that the book had more potential than was realised. It could be a superb reference book for journalists, an outstanding teacher to management students and marketing professionals and an exceptional...









