Superbrands Malaysia
Image Image Image
Image

Welcome to Superbrands in Malaysia. Established in 1994, Superbrands is the world's leading by invitation only brand promotional platform and is today established in more than 80 countries around the world.

The aim of the Superbrands organisation is to raise the awareness of and promote the discipline of branding, as well as to celebrate the success of leading international and local brands.

Participation in Superbrands programmes is strictly by invitation only. Eligible brands are identified by an independent consumer survey or evaluated by an expert panel of marketing, advertising and branding professionals.

Malaysia's first six Consumer Superbrands programmes have proven to be outstanding successes. Comprehensive distribution and public relations programmes have built significant business and consumer audiences for all of the participating brands.

Programme Overview

The Publication

The Publication

The superb Superbrands reference book explores the history, development and achievements of many of Malaysia’s strongest and most valued brands. It is an invaluable source of information for anyone who is interested in brands and branding and reveals some extraordinary facts along the way. The launch of the first edition of Malaysia Superbrands met with stunning success. It became apparent that the book had more potential than was realised. It could be a superb reference book for journalists, an outstanding teacher to management students and marketing professionals and an exceptional...

Events and Networking

Events and Networking

Members are invited to the Superbrands Press Conference Event. The event offers hundreds of marketing professionals the opportunity to celebrate the nation's strongest brands and to meet each other.

PR Activity

PR Activity

Superbrands’ PR team actively promotes the Superbrands programme to the national media and press throughout the 1 year programme. This is undertaken through formal media partnerships, well-established relationships with key journalists and at conferences and trade events.

The Seal of Brand Excellence

The Seal of Brand Excellence

Brands with Superbrands status are entitled to use the Superbrands awards seal on their packaging and in their advertising to indicate that they have achieved this recognition for their branding excellence.

 

Maximising Superbrands Status

The Superbrands Mark of Distinction

 

 

Brands that achieve Superbrands status and become members of Superbrands are entitled to use the Superbrands award logo on their packaging and in their advertising to show customers that they have achieved this recognition for their branding excellence.

News in brief

Malaysia’s Top Ten Brands 2011

RANK        BRANDS

1                Google
2                100 Plus
3                Gardenia
4                Sony
5                Air Asia
6                Panasonic
7                Milo *
                  Shell
9                Maggi
10              Colgate

* Milo and Shell received the same number of votes and are joint 7th.

Expert Opinion

Mark Pointer, CEO, Superbrands Malaysia Mark Pointer

A Superbrand is instantly recognisable to its intended target audience and it has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages and benefits over its competitors which they want and recognise. A Superbrand remains true to itself, but at the same time is flexible enough to adapt to changing environments without losing sight of what is at its core. 

A Superbrand must represent :

Quality, Reliability and Distinction