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Gala in Greece: The Second Superbrands Tribute Event |
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 | The Superbrands Greek Tribute Event was held on March 31st at the prestigious Athens Concert Hall. The night was a celebration of branding and a premier marketing occasion, with extensive media coverage and more than 800 guests. At the event, attended by Eamonn Sadler, Managing Director of Superbrands Ltd., Volume II of Superbrands Greece was presented and given to all guests.
| The initial list of brands entered for consideration of Superbrands Status contained over 2,000 entries. The Brand Council selected a short list of entries through a scoring method which includes objective and subjective evaluation of the strength of each brand.These scores were then tabulated and combined with the votes of the Consumer Audience, after specially commissioned research that was undertaken on behalf of Superbrands by KAPA RESEARCH. The criteria that formed the basis of these ratings were: | • Recognition
• Reputation
• Quality
• Credibility
• Long-term consistency.
Among 2,000 brands distributed over 36 categories, the first seven in each category received the Superbrand status.
In addition to the awards by category, two comprehensive awards, the “Golden Suns” were awarded to the overall most powerful Greek brand and the overall most powerful International brand. Finally, the Judging Council awarded the first-ever special Prize to the most promising New Greek Brand. |  |
Symeon Tsomokos, Representative of Superbrands Greece elaborated:
“Superbrands aims to honor the top branded products and services in each national market and, through them, the tireless efforts of the business executives, managers and line staff that work to consolidate each Brand. We are committed to continuing this recognition in the years to come, in Greece and around the world, and aim to keep the Superbrands institution in tune with the pulsating progress of the national and global markets.” |
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