According to the Superbrands methodology, each programme has its own relevant council and defines a list of exceptional brands that collectively represent some of the strongest brands in Romania. Each year, the Council comprises locally based senior executives from the branding, advertising, PR, media, retail, education and marketing industries who have agreed to donate some of their valuable time to help us discover which brands will be that year's Superbrands.

Each council member is invited to score more than 2,000 brands on a list built by Nielsen Romania, the research institute that partners Superbrands Romania for the documentary, processing and research phases of the programme, and individually award each brand on the following main criteria: Reputation & Prestige, Quality, Reliability & Trust, and respectively, Distinction, according to the Superbrands methodology. The lowest-scoring brands are eliminated and the leading brands are awarded Superbrand status and invited to join the programme.

In 2007, following the scoring process, approximately 10% of the brands validated by the Business Superbrands Council were invited to join the Business Superbrands Programme in Romania, out of whom 47 brands joined the programme and sustained the publication of the first Business Superbrands Book. From the point of view of the scores reached, the highest appreciation went to Nokia Romania for the “quality” criterion, while advertising company Leo Burnett & Target ranked first for the “trust and reliability” criterion. Exactly one year after entering the Romanian market, Vodafone Romania received a high recognition for the “distinction” criterion, while McDonalds Romania was the favourite for the “reputation and prestige” criterion.

   Superbrands Council 2007                                                          Superbrands Council 2006