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The inaugural Superbrands book in Romania tells the stories of some of the strongest brands operating in the local market, which come together under our slogan "Celebrating local brands, celebrating Romania!" This first Romanian book of Superbrands presents stories of success, offering 66 models of flawless brand building for those who aspire to excelling in this discipline. The book explores the history, development and achievements of these brands, providing a precious insight into their branding strategy and triumph. The second Superbrands Romania Book, developed in 2007, was the Business edition, which featured the success stories of 46 business brands. The book would not exist without the support of the independent and voluntary Superbrands Romania Council whose expert opinion is an integral part of the selection process. The book opens with the brief presentation of the honouring members of the Superbrands Romania Council, which is comprised of leading figures and professionals from business management, branding, academic, media, cultural and creative fields.
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