Brands with Superbrand status are entitled to use the Superbrands award seal on their packaging and in their advertising to show customers that they have achieved this recognition for their branding excellence (in the same way many companies expose ISO accreditation). Many of the world’s leading brands have chosen to advertise the fact that they have received Superbrand status, taking large advertisements in major local publications to do so. A certificate is also provided for display.

The Experts Seal of Brand Excellence