A Superbrands book is published by the company for each country in question and each brand receives a two page presentation as part of the package. The book is a very high quality large format coffee table style publication and each brand receives 50 copies for their own use. Brands may also decide to take a custom cover and extra copies of the book so that it can be used for internal promotion or as a corporate giveaway to clients, suppliers, shareholders and staff. Additional copies of the book are also distributed by Superbrands, both internationally and locally, to individuals and organisations that have an interest in branding and wish to get an insight into how these brands achieved their status in each particular market. Copies are provided on a complimentary basis for the likes of journalists, researchers, business schools, lounges, and libraries.