The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work we do at Superbrands is recognised through our books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio. 

The Superbrands Council in each country comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of that particular country’s markets and methods of business. The Superbrands Council members are asked to score brands from a list provided by our researchers (we list all brands available in the country that are widely available) and the scoring is tabulated to result in the top scoring brands being designated as Superbrands.  

The Superbrands are then notified of their status as Superbrands and are invited to take part in the Superbrands book and Tribute Event. All Superbrands, regardless of whether they participate in the book or not, are awarded the Superbrands trophy. Participating brands receive their award at the Tribute Event and non-participating brands receive theirs by courier. 

The Tribute Event is a high profile, premier marketing occasion attended by the media which brings considerable media exposure for the Superbrands members.  

Superbrands events are attended by representatives from all the Superbrands and what is probably the largest collection of senior brand guardians (including Chief Executives and Marketing Directors) at any event in the calendar year. 

To be voted as a Superbrand by our independent Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of your brand’s exceptional status. 

Programme Overview

The Publication

As the only book of its kind dedicated exclusively to the country’s leading brands, the Superbrands Thailand Volumes are the local marketing community’s premier source of information on how great brands become Superbrands.

Events and Networking

Members are invited to the Superbrands Tribute Event. The event offers hundreds of marketing professionals the opportunity to celebrate the nation's strongest brands and to meet each other.

PR Activity

Superbrands’ PR team actively promotes the Superbrands programme to the national and trade press throughout the 18-month programme. This is undertaken through formal media partnerships, well-established relationships with key journalists, via appearances on radio and at conferences, lectures, and trade events.

The Seal of Brand Excellence

Brands with Superbrands status are entitled to use the Superbrands awards seal on their packaging and in their advertising to indicate that they have achieved this recognition for their branding excellence.