Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.
WHAT IS A SUPERBRAND?
“A Superbrand offers consumers significant emotional and/or physical advantages over it’s competitors which (consciously or sub-consciously) consumers want, recognise, and are willing to pay a premium for.”
Superbrands TV Brand Videos (Worldwide)
Superbrands TV is a service offered exclusively to clients of Superbrands. Through our production team in New York, brands which have attained “Superbrands Status” can now bring their presentations in the Superbrands books to life through video productions.
The Superbrands Publications
The Superbrands publications explore the history, development and achievements of some of the world’s leading brands, showcasing why they are well-regarded and providing valuable insights into each brand’s strategy and proposition.