Terms of Use
- Introduction
These terms of use (Terms) describe the terms and conditions applicable to your access and use of the www.superbrands.com (Website) and any content available through, or published on the Website (Content).
The Website is operated by or on behalf of Superbrands Ltd of 35 Ballards Lane, London N3 1XW, United Kingdom. In these Terms “Superbrands”, “us”, “we” or “our” means Superbrands Ltd and its related bodies corporate.
The Website is provided as a service to clients, marketing industry professionals and others for the purpose of providing information regarding Superbrands, its business, its products and services. The Content is provided for the purposes of general information only.
- By using our website you accept the Terms
By using, accessing or browsing the Website, you accept the Terms and you agree to comply with them. If you do not agree to the Terms, you must not use the Website.
We may amend the Terms from time to time. You are deemed to be aware of and be bound by any amendments to the Terms. Every time you wish to use our Website, please check to ensure you understand the Terms that apply at that time as our changes are effective immediately.
- Data Protection and Privacy
Full details of the way in which we use cookies on this Website and how we store and handle information from which we can identify you or any third party are set out in our Privacy and Cookie Policy.
- Accessibility of our Website
Whilst our Website is accessible for users worldwide, you acknowledge that Content or products and services which are available on or through our Website may not be appropriate for use or available in some locations or territories. Therefore we make no representation that materials on the Website are appropriate or available for use in all locations, and so accessing them from certain locations or territories where their content is illegal, is prohibited. Your use of the Website is done on the understanding and acceptance that you do so on your own initiative and you are solely responsible for compliance with your local laws.
- Ownership of rights on our Website
The Content including the trade marks, names, logos, sounds, images, graphics, text, software, software code, tools, results derived from the use of software and tools, interfaces, website structure, copyright works and materials displayed on it, its layout and design (Superbrands’ Intellectual Property Rights) are protected by copyright, trademark and other intellectual property laws unless expressly indicated otherwise on the Website. All rights, title and interest in and to the Content, including the Superbrands’ Intellectual Property Rights, are owned, licensed or controlled by Superbrands or the party credited as the provider of the Content.
You must not reproduce, copy, imitate or otherwise use any of the Content, in whole or in part, in a manner that is reasonably likely to infringe any of Superbrands’ Intellectual Property Rights without prior written permission from us or our licensors. We take ownership and the treatment of our intellectual property rights seriously and are prepared to enforce our rights to the fullest extent permitted by applicable law.
Subject to these Terms, we grant you a limited, temporary, revocable and non-exclusive licence to access, browse and use the Website (including the Content) in accordance with paragraph 6 below.
- Access and use of the Website
You may browse the Website for your own personal use, information, research, study and educational purposes only. Superbrands grants to you a limited non-exclusive license to view, copy and print the Content for your non-commercial or personal use.
If you print or download an extract of any page(s) from our Website you must not modify any printed or digital copies of any pages of our Website. The identities of the authors and any identified contributors of the Content must always be acknowledged.
If you would like to use the Content in any other way you will need to request permission from us or from our licensor. You must not use the Website or the Content in any manner or for any purpose which is unlawful or in any manner which violates any of our rights or which is otherwise prohibited by these Terms.
If you breach these Terms, your rights to use our Website or any of the Content will cease immediately and you must, at our option and at your expense, return to us or destroy any copies of the Content that you have.
- Disclaimer
Neither we nor any of our, officers, employees or agents will be liable for any losses, or direct; indirect; consequential; incidental or special damages of any kind including lost data, lost profits, lost revenues or business interruption, howsoever arising, out of or in connection with your use of this Website or the Content.
Although we make reasonable efforts to update the information on the Website, we make no representations, warranties or guarantees, whether express or implied, that the Content is accurate, complete or up to date, except for those warranties, representations or guarantees contained or referred to in any relevant jurisdiction, or that may not otherwise be legally excluded. Any views expressed in the Content or otherwise through material that is linked via the Website are the opinions of the authors and do not represent our views, opinions, beliefs or values or any of our group companies.
To the extent permitted by applicable law, we accept no responsibility or liability whatsoever arising from your use of the Website, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any applicable consumer laws, or as a result of our negligence or wilful misconduct. Similarly we will not be liable to you if we are prevented or delayed from complying with our obligations under the Terms or applicable law by anything you (or anyone acting on your behalf) does or fails to do or due to events which are beyond our reasonable control.
To the extent permitted by applicable law, we reserve the right to interrupt or discontinue any or all of the functionalities of the Website at any time. We accept no responsibility or liability whatsoever for any interruption or discontinuance of any or all functionalities of the Website, irrespective of whether this is the result of actions or omissions by us or one of our affiliates or of a third party, except to the extent that you suffer damage, loss or expense as a result of a breach by us of any relevant consumer laws, or as a result of our negligence or wilful misconduct.
We do not guarantee that our Website will be secure or free from bugs or viruses.
We have taken reasonable precautions to try to ensure that all products and services referred to on our Website have been fairly described.
- Links to and from other websites
Where our Website contains links to other websites, plugins, applications or resources provided by third parties, these links are provided for your information only and are not any indication of approval by us of those linked websites or information that you may obtain from them. These links have been provided for the purpose of general information and we do not provide any guarantee, representation or warranty as to the nature, content and reliability of those links. Nor should you be rely on those links for the purposes of marketing, commercial or legal advice.
We have no control over the content of those other websites, plugins, applications or resources, and we are not responsible for them. As such, you linking to any such linked website is entirely at your own risk. We accept no responsibility or liability whatsoever for the alleged infringement of any intellectual property rights that arises out of your use of the Content, including any links accessible through our Website and any loss or damage resulting from your use of, or reliance on, any articles, reports, case studies, data or information that is linked from the Website.
You may link to our Website, provided you do so in a way that is fair and legal and does not damage our reputation or take unfair advantage of it. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part unless we have agreed to that.
We reserve the right to withdraw linking permission without advance notice to you.
If you consider that any of the Content, including the News Page, links to material hosted on third party websites that infringes any intellectual property rights, is offensive, derogatory, false or otherwise misleading please contact: info@superbrands.com.
- How we may use your personal information
Our use of your personal information is set out in our Privacy Policy.
- User conduct
You must not misuse the Website and/or the Content, including by spamming or introducing viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful or restricts anyone else’s enjoyment of the Website. You must not attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to our site or crawl, frame, edit or broadcast the Website. You must not attack the Website via a denial-of-service attack or a distributed denial-of service attack.
We will report any breach of this provision to the relevant law enforcement and you accept responsibility for your actions and the actions of persons that you authorise to act for you.
- Indemnity
You will indemnify and will keep indemnified Superbrands and its officers, employees, agents, data providers and affiliates on demand against all claims, costs, proceedings, demands, losses, damages, expenses (including legal expenses) or liability whatsoever arising directly or indirectly as a result of:
- any breach of these Terms by you; or
- your fault, negligence or breach of statutory duty; or
- your use of any data gathering and extraction tools, or any other action you take that imposes an unreasonable burden or load on our infrastructure (whether owned by, leased or licensed to us) or that of any of our service providers.
- Governing law and jurisdiction
The Terms shall be governed by and construed in accordance with English law. Disputes arising in connection with the Terms shall be subject to the exclusive jurisdiction of the English courts.
Did you know that this brand is known for its unusual tube, designed to protect the chips from breaking?👀🥔Which brand came to mind?Write to us in a comment.👇 ... See MoreSee Less
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We are proud to announce BiO-LiFE as a Superbrands Malaysia’s Choice 2026 award recipient! By bridging scientific research with natural healthcare, they remain a top choice for premium supplements and holistic wellbeing. This milestone celebrates their long-standing excellence, customer trust, and leadership in the local health industry. #superbrands #superbrandsmalaysia2026 #biolife ... See MoreSee Less
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Brand reputation and brand culture go hand in hand. Continuing the discussion with Ioana Petrescu: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆? If reputation reflects what people see and experience, culture is what helps brands deliver on those expectations every day. Purpose, behaviour and customer experience need to move in the same direction across the entire organisation.As Ioana Petrescu puts it, the strongest brands are those that truly live what they stand for.💬 And when reality itself becomes harder to trust, staying true to that identity faces a new test. More to come.Powered by BDR Associates #SuperbrandsRomania #AItalks #brandingculture #brandreputation #brandpurpose #CustomerExperience ... See MoreSee Less
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🏆 Congratulations to LADY’S BRAND on achieving Superbrands Status 2026!A distinguished recognition of quality, trust and excellence — celebrating a brand that continues to earn the confidence of Malaysian consumers.LADY’S BRAND — Trusted Quality. Smart Value. Made for Malaysia.From pioneering broom innovations to a growing range of household cleaning essentials, LADY’S BRAND delivers reliable performance at exceptional value.Proudly Malaysian. Built to compete. Trusted by households.#superbrandsmalaysia #superbrands2026 ... See MoreSee Less
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September is the month of Superbrands.✨From London, where the Superbrands story began, to Zagreb — one thing has not changed: strong brands are not created overnight.They are built on quality, trust, recognition and the relationships they create with people.This September, we present Superbrands Croatia 2026 — brands that, with their work, character, and place in consumers everyday lives, deserve to be among the best.Each of them has their own story.And during September we will tell them together.🏆Welcome to the month of Superbrands.#SuperbrandsCroatia #Superbrands2026 #Superbrands #CroatiasChoice #rujanjemjesecsuperbrandova ... See MoreSee Less
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Hisense also joined the best in 2026!👏🏆The brand, which seamlessly integrates technology into everyday life through its televisions, home appliances, and smart solutions, has been building recognition among Slovenian users for many years.We are happy to welcome them to the company of the best brands in Slovenia. CongratulationsHisense! 🏆 ... See MoreSee Less
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·Congratulations to XIN BRAND on achieving Superbrands Status 2026!A well-deserved recognition of the brand’s commitment to quality, reliability and consumer trust.XIN BRAND — 50 Years of Quality. Trust. Excellence.From humble beginnings in 1975 to a trusted name in Malaysian household cleaning, XIN continues to deliver durable, reliable and high-performance cleaning solutions.50 years of experience. One commitment — Quality You Can Trust. #superbrandsmalaysia #superbrandsmalaysia2026 ... See MoreSee Less
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Superbrands Maldives Launch Ceremony! ... See MoreSee Less
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The Maldives has officially joined the global Superbrands network with the launch of Superbrands Maldives, a prestigious platform that recognises and celebrates the nation’s strongest and most trusted brands. Superbrands, established in London and operating in over 90 countries, is widely regarded as the world’s leading arbiter of branding excellence. The program honours brands that demonstrate exceptional reputation, consumer trust, and market leadership. The launch event, held in Malé, brought together industry leaders, business pioneers, economists and marketing professionals. Delivering the keynote, the Chief Guest, Mr Ali Hussain, highlighted the importance of branding in shaping the Maldives’ economy and emphasised that brands are more than business names, where better performance becomes the expectation, innovation becomes the norm, and trust becomes the currency of the market. Speaking at the function, the Chairman of Maldives Superbrands and the Managing Director of Trans Media Private Limited, who runs the Superbrands Maldives program, said that Superbrands Maldives provides a platform to showcase excellence internationally, inspiring businesses to raise their standards and strengthen consumer trust. During the function, Superbrands Coordinator Mr Shariful Islam, in his presentation, highlighted that Superbrands Maldives is not just about recognition—it is about setting benchmarks for excellence and inspiring brands to reach global prominence, telling a story of trust, quality, and innovation. The Superbrands Maldives Council, comprising 15 experts, was also introduced during the function. The first edition of Superbrands Maldives is scheduled to be held in early 2027, where the Superbrands of Maldives will be unveiled. For More information, please contact Dr. Abdulla Mausoom , Chairman of Superbrands MaldivesPhone/WhatsApp +9607791001 ... See MoreSee Less
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Coming back to the topic of true brand reputation with Andrei Popa: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏?As we explored earlier, technology is making brands more visible and accountable. Andrei adds another layer to the discussion: in a world where almost anything can be generated, authenticity comes from turning values into visible actions and creating a real impact on communities.Clarity, accountability and purpose become even more powerful when people can see and experience them.💬And that brings another element into the discussion: brand culture. Let’s keep exploring.Powered by BDR Associates #SuperbrandsRomania #AItalks #brandreputation #authenticity #brandvalues ... See MoreSee Less
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So, what weight does the Superbrands Seal actually carry?It's more than just recognition.It reflects the trust earned from consumers. ... See MoreSee Less
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Samsung Sri Lanka has been recognised at Superbrands Sri Lanka’s Choice 2025 in the Home Appliance category, marking a significant milestone for a brand that has built a strong presence in Sri Lankan homes through innovation, quality and consumer trust.The recognition reflects the relationship Samsung has built with consumers over the years and its continued focus on technology that brings practical value to everyday life. From home appliances and televisions to connected devices, Samsung has continued to evolve its products around changing lifestyles and needs.The Superbrands programme recognises brands that have established strong reputations and lasting connections with consumers. Its selection process includes market research, consumer insights and evaluation by an independent panel of branding and business professionals, making the recognition a reflection of both brand strength and consumer preference.For Samsung, Superbrands Sri Lanka’s Choice 2025 represents more than an accolade. It is a recognition of the trust consumers place in the brand and the role Samsung technology plays in their homes.Commenting on the achievement, Mr. SangHwa Song, Managing Director, Samsung Sri Lanka, said, “Receiving the Superbrand recognition is truly a proud moment for Samsung. For us, this award is much more than a title. It reflects the trust, loyalty, and connection we have built with consumers over the years. That is something we deeply value.”He further stated, “At Samsung, we have always believed that innovation should make people’s lives better, simpler, and more meaningful. Whether it’s through our TVs, mobile devices, home appliances, or connected ecosystem, our focus has always been on delivering technology that people genuinely love and rely on every day. What makes this recognition even more special is that it comes from the people. It reflects how consumers see Samsung as a brand that continues to evolve with their lifestyles and needs. This achievement would not have been possible without the continuous support of our customers, partners, and our dedicated teams who work passionately behind the scenes every single day. I would like to sincerely thank everyone who has been part of this journey.”Samsung continues to strengthen its Home Appliance portfolio with products designed for modern households. Refrigerators, washing machines, air conditioners and other home solutions combine useful features with technology designed to make everyday tasks easier.Connected living is also becoming an important part of the Samsung experience. Through SmartThings, compatible appliances, televisions and smart devices can be connected and managed through one platform. Consumers can monitor their devices, control them remotely and automate parts of their daily routines, bringing greater convenience to the home.Alongside innovation, Samsung places strong emphasis on reliability. Its 10-year warranty on Digital Inverter Motors and Compressors reflects the company’s confidence in the durability and long-term performance of its home appliances, while giving consumers greater peace of mind when making an investment in their homes.“As we move forward, this recognition motivates us even more to continue pushing boundaries through innovation and delivering smarter, more connected experiences for consumers. At Samsung, we are not just creating technology for today, we are shaping the future of how people live, work, and connect," continued Mr. Song.The recognition comes as Samsung continues to build its wider consumer electronics presence in Sri Lanka. Globally, Samsung has retained its position as the No. 1 TV manufacturer for 20 consecutive years, with Sri Lankan consumers able to access its latest Crystal UHD, Neo QLED, and the Frame TV ranges.Samsung’s commitment to consumers also extends beyond its products. Its extensive retail and service network, including leading partners such as Singer, Singhagiri, Damro and Softlogic, helps provide consumers across the country with access to Samsung products and after-sales support.Flexible payment plans offered through partnerships with leading banks further help make Samsung’s latest technology accessible to more Sri Lankan consumers. This combination of global innovation, local availability and ongoing support has helped the brand remain closely connected to the market.The recognition was also marked at the Superbrands Tribute Ceremony, where Samsung Sri Lanka’s leadership, including its Managing Director and Head of Consumer Electronics, joined other leading brands and business leaders to celebrate the achievement.For Samsung Sri Lanka, Superbrands Sri Lanka’s Choice 2025 is both a celebration of the trust built with consumers and a motivation to keep moving forward. As technology becomes more closely integrated into everyday life, Samsung remains committed to creating products and experiences that make a meaningful difference while continuing to deliver the quality and innovation consumers have come to expect from the brand. ... See MoreSee Less
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A question that matters more than ever for Raluca Simu: 𝑯𝒐𝒘 𝒄𝒂𝒏 𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒚 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄 𝒊𝒏 𝒕𝒉𝒆 𝒆𝒓𝒂 𝒐𝒇 𝒇𝒂𝒌𝒆 𝒏𝒆𝒘𝒔 𝒂𝒏𝒅 𝒅𝒆𝒆𝒑𝒇𝒂𝒌𝒆𝒔?When reality becomes easier to distort, reacting faster or louder isn't necessarily the answer. Staying grounded in what the brand stands for becomes even more important.Clarity, consistency, and integrity are central to Raluca Simu’s view, along with the ability to remain human and build genuine relationships even when trust is being challenged.💬 And from authenticity, we move to reputation. Another point of view is just around the corner.Powered by BDR Associates #SuperbrandsRomania #AItalks #authenticity #trust #brandreputation ... See MoreSee Less
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NOVOMATIC has been awarded the prestigious Business Superbrand Austria seal for 2026/2027, reaffirming its standing as one of Austria’s most influential and internationally recognised brands.The accolade is presented by Superbrands, the world’s largest independent authority on brand evaluation, which assesses leading consumer and business brands across approximately 90 countries using internationally standardised criteria. The recognition highlights NOVOMATIC’s sustained brand strength, global presence and continued commitment to innovation.The award was formally presented at NOVOMATIC’s headquarters in Gumpoldskirchen. Stefan Krenn, Member of the Executive Board of NOVOMATIC AG, described the distinction as a reflection of the group’s international reputation and innovative drive.“This latest recognition as a Business Superbrand Austria is a special acknowledgment of our brand’s international standing and consistent innovative strength. Our more than 26,000 employees make a significant contribution to this; with their expertise and dedication, they play a decisive role in shaping NOVOMATIC’s success,” said Krenn.Superbrands Austria Regional Director András Wiszkidenszky praised NOVOMATIC’s long-term development and adaptability, noting that continuity, trust and the ability to evolve successfully in a changing market environment have been key factors behind the company’s enduring success.The renewed recognition further strengthens NOVOMATIC’s position as a leading Austrian technology group with a global footprint, while reflecting the trust and confidence the company has built among customers, partners and stakeholders worldwide. ... See MoreSee Less
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Represented in Angola by CFAO, Toyota has built a global reputation based on durability, reliability, and trust.Their distinction as a Superbrand confirms a decades-long relationship with Angolan consumers, proving that great brands don't just win customers; they win trust – and that is their greatest strength.#SuperbrandsAngola2026 ... See MoreSee Less
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Our elite company of the best brands in Slovenia has once again been joined by... Ford!🚙🏆The brand, which has been co-creating the development of the automotive industry for more than a century, remains recognisable for its innovation, reliability and vehicle models that appeal to different generations of drivers.With its rich heritage and focused view on the future of mobility, it has also secured a place among the recipients of the Superbrands Slovenia label.Sincere congratulations and welcome back to the best, Ford Slovenia! ... See MoreSee Less
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Another brand that consumers and the jury recognised as a Superbrand is Heineken!🍺🏆With its long history, distinctive visual image and strong global presence, Heineken has become synonymous with recognition, consistency and an experience that goes beyond the product itself. This is why the brand has rightfully been included among the elite ranks of Slovenia's best brands.Sincere congratulations and welcome to Superbrands Slovenia, Heineken Slovenia!🎉 ... See MoreSee Less
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In its first distinction as a Superbrands Angola Brand, ITGest recognises the work it has been developing in the digital transformation of organisations in Angola and other African markets.A technology partner to world-renowned companies such as SAP, IBM, and Microsoft, the company leads projects that modernise processes, optimise management, and drive innovation across organisations.The Superbrands seal distinguishes a Brand whose excellence is often behind the scenes, but whose impact is decisive for the growth and competitiveness of dozens of companies.#superbrandsangola2026 ... See MoreSee Less
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Putting another question on the table with Georgiana Miron: 𝑾𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕𝒊𝒂𝒕𝒆 𝒃𝒓𝒂𝒏𝒅𝒔 𝒊𝒏 𝒂𝒏 𝑨𝑰 𝒘𝒐𝒓𝒍𝒅?Efficiency, personalisation and innovation are rapidly becoming capabilities that more and more brands can access. The real challenge is turning that technological potential into something people can genuinely connect with.Empathy, purpose and ethical responsibility add the human dimension to that equation. And, as Georgiana highlights, the brands that combine them successfully with AI will be better positioned to create authentic customer connections and stay relevant in the long run.💬 Something to think about. From human connection to another growing challenge: staying authentic when the line between real and fake is harder to recognise.Powered by BDR Associates #SuperbrandsRomania #AItalks #branddifferentiation #innovation #humanconnection ... See MoreSee Less
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Do you know which brand it is just by its slogan and brand colours? ... See MoreSee Less
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Three lines.A story that is decades old.Lines that weren't added just to look good, but their function was related to the stability of the shoe.Do you know which brand made them recognisable? ... See MoreSee Less
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Two colours and one brand you've probably encountered countless times. Can you recognise it without seeing the logo? 👀 ... See MoreSee Less
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In its first distinction as a Superbrands Angola Brand, ITGest recognizes the work it has been developing in the digital transformation of organizations in Angola and other African markets.A technological partner of world-renowned companies such as SAP, IBM, and Microsoft, the company leads projects that modernise processes, optimise management, and drive innovation in organisations.The Superbrands seal distinguishes a Brand whose excellence is often behind the scenes, but whose impact is decisive for the growth and competitiveness of dozens of companies.#SuperbrandsAngola2026 ... See MoreSee Less
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THEMO It's a Superbrand!👕💙Practical fashion, a close-knit lifestyle, and a constant commitment to dressing families with comfort and style, day after day. Discover the Brand of Excellence that simplifies your daily routine and offers solutions for every occasion. ... See MoreSee Less
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By celebrating five years of activity, Real Distribution achieves the distinction of Superbrands in the Corporate category. A recognition reserved for brands that stand out for their excellence. For such a young company, this achievement reflects the trust, credibility, and relevance it has built in the national technology sector.#SuperbrandsAngola2026 ... See MoreSee Less
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Behind every print is a brand that customers trust.Recognised for the first time as a Superbrands Angola brand, Print Solution stands out for the excellence of its graphic and printing solutions, designed to meet the needs of companies and institutions.The Superbrands distinction confirms a trajectory built with rigour, quality, and the trust of clients who make the brand an extension of their own identity.#superbrandsangola2026 ... See MoreSee Less
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Let’s explore the challenge: 𝑯𝒐𝒘 𝒄𝒂𝒏 𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒚 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄 𝒊𝒏 𝒕𝒉𝒆 𝒆𝒓𝒂 𝒐𝒇 𝒇𝒂𝒌𝒆 𝒏𝒆𝒘𝒔 𝒂𝒏𝒅 𝒅𝒆𝒆𝒑𝒇𝒂𝒌𝒆𝒔? with Robert UzunaIn times of uncertainty, brands need something solid to fall back on. A clear strategy, consistently followed over time, can become one of their strongest anchors when information, perceptions and expectations are constantly shifting.Staying authentic means delivering on the brand promise without compromise and acting in line with what the brand stands for. As Robert points out, this also places an important responsibility on leaders: to guide the brand journey with a long-term view and a clear understanding of what they are entrusted to protect.💬 As AI reshapes the “playing field”, another question emerges: what will truly set brands apart? More on this next.Powered by BDR Associates #SuperbrandsRomania #authenticity #brandstrategy #leadership #trust ... See MoreSee Less
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“More Than an Award. A Mark of Brand Excellence." #superbrands #superbrandsmalaysia ... See MoreSee Less
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Chosen by consumers. Verified by research. 🇹🇿Yesterday in Dar es Salaam, we presented Superbrands Certificates to the Tanzanian brands that earned the mark of trust in our nationwide consumer survey, conducted in partnership with IPSOS.Superbrands status is earned when consumers, through independent research, rate a brand highest in its category for quality, reliability, and distinction.The same standard Superbrands applies worldwide.Congratulations to:Abood BusAmsons GroupASAS DairiesAzamGSM GroupHisenseInterchickITVNIC InsuranceNMB BankPetro GroupRedGoldSimba SCTanfoamThe GuardianWhitedentTanzania's most trusted brands, chosen by the people who use them every day.#Superbrands #SuperbrandsEastAfrica #SuperbrandsStatus #Tanzania #DarEsSalaam ... See MoreSee Less
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Continuing with Irina Ciocan Stanescu on: 𝑪𝒂𝒏 𝑨𝑰 𝒃𝒖𝒊𝒍𝒅 𝒃𝒓𝒂𝒏𝒅𝒔 𝒐𝒓 𝒔𝒊𝒎𝒑𝒍𝒚 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 𝒕𝒉𝒆𝒎?If AI can make brands faster, more visible and more efficient, how far can its role really go? Building a brand still requires something harder to automate: conviction, the judgment, instinct and courage to stand for something, especially when decisions become difficult.This is where Irina draws the line between technology and human insight. AI may be an extraordinary amplifier, but the signal still comes from people, and from the purpose and meaning they give a brand.💬 The power to amplify comes with a new challenge: protecting authenticity in a world of fake news and deepfakes. Stay tuned.Powered by BDR Associates #SuperbrandsRomania #AItalks #brandbuilding #technology #humaninsight ... See MoreSee Less
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Recognised as a Superbrands Angola brand, Nossa Seguros has consolidated its position in the national market by offering insurance solutions tailored to the Angolan reality, for families and companies alike.The distinction recognises a relationship of trust built over time, sustained by closeness and the fulfilment of promises.#SuperbrandsAngola2026 ... See MoreSee Less
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Let’s see Alin Popescu’s take on: I𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏?After exploring brand reputation through the lens of technology, we're now looking at the same question from a different angle: AI governance, digital trust and accountability.As AI becomes more sophisticated, brands are judged not only by what they communicate, but by what can be verified. Alin Popescu shifts the focus to a world where reputation is built through consistency, transparency and actions that stand up to scrutiny.💬 This leads to another question: can technology shape reputation, or does it simply make it more visible? Powered by BDR Associates #SuperbrandsRomania #AItalks #brandreputation #technology #digitaltrust ... See MoreSee Less
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⭐ Mercedes-Benz Portugal is a Superbrand! 🖤⚡Innovation, unparalleled luxury, and the constant commitment to excellence that redefines mobility and shapes the future of driving, day after day. Discover the Brand of Excellence that combines sophistication with cutting-edge technology and elevates every journey. 👉 ... See MoreSee Less
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The distinction as a Superbrands Brand celebrates a careful curation that has won over both families and the Horeca channel.Present in Luanda since 2007, Multiáfrica has specialized in the distribution of wines, casks, and quality food products, and is also the only distributor of 100% Angolan wine Vale do Bero.#SuperbrandsAngola2026 ... See MoreSee Less
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We asked Alexandra Andrei Teodorescu: 𝑰𝒏 𝒕𝒉𝒆 𝒂𝒈𝒆 𝒐𝒇 𝑨𝑰, 𝒘𝒉𝒂𝒕 𝒘𝒊𝒍𝒍 𝒅𝒆𝒇𝒊𝒏𝒆 𝒕𝒓𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒓𝒆𝒑𝒖𝒕𝒂𝒕𝒊𝒐𝒏?Technology is evolving at an unprecedented pace, creating new ways for brands to connect, communicate and innovate. Yet no technological breakthrough can replace the values that define how a brand earns people's trust.Looking at branding through the lens of technology, Alexandra A. Teodorescu reminds us that innovation changes the way brands communicate, but not the principles on which reputation is built.💬 Another way of looking at brand reputation in the AI era is coming soon.Powered by @BDR Associates#SuperbrandsRomania #technology #AItalks #brands #communication #branding ... See MoreSee Less
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Some brands aren't in shop windows, but are part of millions of moments in our daily lives. EMISMULTICAIXA It is one of them. It is the infrastructure that makes withdrawals, POS payments and instant transfers possible through the Multicaixa Network, MCX Express and KWiK.In the last recorded year alone, it processed over 69 billion kwanzas in transactions, reflecting the increasing digitalisation of payments and Angolans' trust in electronic financial services.For the first time, EMIS has been recognised as a Superbrands Angola, an acknowledgment of the essential role it plays behind the scenes, ensuring the daily operation of one of the pillars of the national economy.#SuperbrandsAngola2026 ... See MoreSee Less
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Congratulations to Pureglo Official on achieving Superbrands status! Founded by pharmacists in 2019, PureGlo is a Malaysian wellness brand dedicated to supporting beauty, wellness, and long-term health from within. Each product is thoughtfully formulated with care and backed by science, using clean, precise ingredients you can trust. PureGlo has earned the trust of over 50,000 clients nationwide, with more than 300,000 products sold annually.PureGlo, pure nutrition made with purpose. #Superbrands # superbrandsmalaysia2026 #PureGlo ... See MoreSee Less
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Excellence is not confirmed only once!The new recognition confirms the continuity of the brand's quality, trust, and recognition, which has been setting high standards in the Croatian real estate market for years.Congratulations to Eurovilla on another year attaining Superbrands status in Croatia. ✨Eurovilla x Superbrands Croatia 2026#SuperbrandsCroatia #Eurovilla #Superbrands2026 #AwardSeal #RealEstate ... See MoreSee Less
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Let’s talk with Valer Hancas about: In the age of AI, what will define true brand reputation?The easier it becomes to create flawless content, the harder it becomes to prove what's real. In this new reality, reputation will depend less on appearances and more on credibility.That is exactly where Valer Hancas places the focus: transparency, verifiable actions and trust are becoming the strongest differentiators for brands.💬 The discussion continues with a different point of view, this time through the lens of technology.Powered by BDR Associates #SuperbrandsRomania #AItalks #credibility #transparency #trust ... See MoreSee Less
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Let’s see Silvia Ion’s vision on: 𝑯𝒐𝒘 𝒄𝒂𝒏 𝒃𝒓𝒂𝒏𝒅𝒔 𝒔𝒕𝒂𝒚 𝒓𝒆𝒍𝒆𝒗𝒂𝒏𝒕 𝒂𝒏𝒅 𝒂𝒖𝒕𝒉𝒆𝒏𝒕𝒊𝒄 𝒊𝒏 𝒕𝒉𝒆 𝒆𝒓𝒂 𝒐𝒇 𝒇𝒂𝒌𝒆 𝒏𝒆𝒘𝒔 𝒂𝒏𝒅 𝒅𝒆𝒆𝒑𝒇𝒂𝒌𝒆𝒔?Trust has never been more valuable. Or better said: 𝐦𝐨𝐫𝐞 𝐟𝐫𝐚𝐠𝐢𝐥𝐞. In a world where misinformation spreads faster than ever, authenticity becomes one of a brand's strongest competitive advantages.Silvia shifts the conversation from communication to responsibility. She believes that authenticity is no longer just about what brands say, but about the decisions they make and the values they consistently uphold.💬 If authenticity is earned through actions, what ultimately defines a brand's reputation? More on this soon.Powered by BDR Associates #SuperbrandsRomania #trust #authenticity #brandresponsibility #communication ... See MoreSee Less
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⭐ MEO is a Superbrand! 🌐💙Innovation, cutting-edge technology, and the constant commitment to connect people to what matters most, day after day. Discover the Excellence Brand that leads digitalisation in Portugal and opens the doors to the future of communication and entertainment. 👉 ... See MoreSee Less
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With the recognition from Superbrands Angola, é-Kwanza confirms its place in the daily lives of Angolans.Developed by Pay4All, a non-banking financial institution licensed by the National Bank of Angola, with BAI as one of its main partners, the digital wallet allows sending money, paying bills, and making withdrawals without the need for a traditional bank account, just with a mobile number.Thousands of Angolan families and merchants have made É-kwanza an essential tool for their daily financial lives.#SuperbrandsAngola2026 ... See MoreSee Less
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Baby Center is among the recipients of the Superbrands Slovenia badge this year! 🎉🏆The brand, which has been supporting parents and their young ones in the most important moments of growing up for many years, joined the elite company of the best brands in Slovenia.Iskrene čestitke in dobrodošli med najboljšimi, Baby Center Slovenija 💛 ... See MoreSee Less
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Superbrands begins its journey in Nepal! The Himalayan Times speaks with Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum (BBF) and Chairman of Superbrands Bangladesh, about what defines a Superbrand, how brands are evaluated and what the initiative could mean for Nepal's evolving brand landscape. Excerpts: For readers who may be hearing about Superbrands for the first time, what exactly is Superbrands and what does it represent globally? Superbrands is the world's largest independent brand arbiter. Established in the UK in 1992, it now operates in more than 90 countries and is one of the world's most respected brand recognition platforms. In each market, Superbrands identifies brands that have earned exceptional respect, trust and recognition. It also shares the stories and insights behind them so others can learn from what makes them exceptional. Recognition on its own is just a trophy; Superbrands was created to be more than that. What distinguishes a Superbrand from simply a successful, well-known or popular brand? Being well known is not the same as being trusted, and being popular is not the same as being enduring. Superbrands follows a rigorous process to identify the very best brands in a market. While a category may have several successful and well-known brands, typically only one, and in some cases two, receives Superbrands recognition. That selectivity reflects the high standard required to qualify as a Superbrand. How does a brand become a Superbrand? Could you explain the selection and evaluation process? Every brand goes through a four-step process. First, the local team shortlists brands based on its knowledge of the market. These are then evaluated by the independent Superbrands Council against five parameters: Brand Heritage, Relevance in Category, Perceived Quality, Perceived Performance and Top-of-Mind Awareness. The local and regional teams then identify the top brands in each category, with the final selection vetted by the global, regional and local teams. Importantly, brands cannot apply or nominate themselves, and no commercial discussion takes place before a brand has been selected. What is the role of the independent Superbrands Council, and why is it important to the credibility of the selection process? The independent Superbrands Council plays a critical role in the selection process. Its members apply the evaluation criteria while bringing deep, first-hand knowledge of their own market, industries and consumers. A framework can measure a brand against defined parameters, but experienced professionals provide the context needed to determine whether its performance is genuinely exceptional. The credibility of a Superbrands list therefore depends greatly on the credibility of its Council. This is why selecting Council members is one of the most important decisions we make when entering a new market, and Nepal will be no exception. Can Superbrands recognition simply be purchased? How do you distinguish between being selected and subsequently participating in the programme? It is a fair question and one I would rather answer directly. Selection always comes first. A brand must qualify through the process I have described before it is invited to participate. The Council does not know who may subsequently participate, and no commercial discussion takes place before selection. There is a licence fee to use the Superbrands seal, but that fee gives a brand the right to use a status it has already earned; it cannot buy or create that status. Ultimately, trust is one of the most powerful competitive advantages a brand can have - and it cannot be bought at any price. What does being recognised as a Superbrand actually mean for a company, and what value can the recognition bring to the brand, its customers and other stakeholders? In today's rapidly changing brand landscape, consumer trust is increasingly difficult to earn and has become a powerful competitive advantage. Superbrands recognition is reassessed every year; there is no lifetime membership. A brand must remain relevant, deliver on its promise and perform consistently to retain its status. For consumers, this reinforces confidence. For employees and shareholders, it reflects the continuing value of the brand. For the wider industry, it establishes a benchmark of excellence against which others can measure themselves. Why do you believe the time is right to introduce Superbrands to Nepal, and what potential do you see in the country's evolving brand landscape? I believe this is the right time. Nepal is going through significant transformation and has an increasingly young, digitally fluent population with higher expectations of the brands it chooses. At the same time, many Nepali businesses have built considerable brand equity over decades without being formally benchmarked, while a new generation of brands is beginning to look beyond Nepal's borders. An internationally recognised framework such as Superbrands can celebrate what has been achieved while encouraging Nepali brands to raise standards, strengthen trust and contribute positively to the country's economic progress. Nepal has established corporate brands as well as a new generation of entrepreneurial, digital and consumer brands. Can brands of different sizes and sectors potentially become Superbrands? Absolutely. Size is not the qualifier; consistency, relevance and trust are. Building a successful brand in the short term is one thing. Remaining relevant and delivering consistently year after year requires a different level of rigour. A focused brand in a specialised category can stand alongside a large corporate brand because each is assessed against the same parameters within its own category. Superbrands also recognises emerging digital and consumer brands, which are reshaping the branding landscape and offering valuable lessons for established organisations. How does Superbrands intend to build and share brand knowledge in Nepal? We intend to use print, digital, television and social media to capture and share the strategic thinking behind Nepal's leading brands. We will tell these stories through three lenses: the CEO, the CHRO and the CMO - how leadership sets direction, how people and culture sustain it, and how marketing translates it into something consumers experience. A Superbrand is not built by marketing alone. Sharing these perspectives can contribute valuable knowledge to Nepal's wider business and brand ecosystem, including organisations that may never be on the Superbrands list. As Superbrands begins its journey in Nepal, what would you like Nepal's business leaders and consumers to understand about what the Superbrands name ultimately stands for? Trust and the best of the best. Those are the two things I would like Nepal's business community and consumers to remember. It is difficult to become one of the best brands in a category; it is even harder to remain there year after year while staying relevant and consistently delivering on your promise. Brands recognised as Superbrands in Nepal will need to keep evolving, anticipating consumer needs and raising standards. In doing so, they can contribute to their own success and to the progress of Nepal's wider business landscape. ... See MoreSee Less
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Continuing on branding culture with Bogdan Cherciu: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆?The strongest brands create experiences that feel familiar, regardless of who represents them or where people encounter them. That level of consistency doesn't happen by chance; it comes from a shared understanding of what the brand stands for across the entire organisation.That is exactly where, as Bogdan Cherciu explains, brand culture makes the difference: it connects employees, partners, and shared values behind one common promise.💬 How do brands protect authenticity when trust is constantly being tested? That's where we're heading next.Powered by BDR Associates#SuperbrandsRomania #brandingculture #brand #values ... See MoreSee Less
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Superbrands Nepal launched to recognise and elevate brand excellence in Nepal
thehimalayantimes.com
Superbrands, the globally recognised independent authority on branding, has formally launched Superbrands Nepal, marking a significant new chapter for Nepal’s business and branding landscape.0 CommentsComment on Facebook
Recognized as Superbrands Angola, BantuBet Angola is one of the fastest-growing sports betting platforms in the country, betting heavily on a 100% digital experience and communication close to the young public.The distinction confirms that the Brand is already part of the sports vocabulary of Angolans.#SuperbrandsAngola2026 ... See MoreSee Less
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Today’s question with Raluca Michailov: 𝑾𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈 𝒄𝒖𝒍𝒕𝒖𝒓𝒆?The culture behind a brand becomes visible long before people can define it. It can be seen in the way a brand communicates, behaves and builds relationships over time.Raluca Michailov reminds us that authenticity, respect and long-term thinking remain essential for brands that want to build lasting relationships with their audiences.💬 Coming up: another voice on branding culture, this time from the FMCG world.Powered by BDR Associates #SuperbrandsRomania #brandingculture #branding #communication ... See MoreSee Less
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The conversation takes us to Corneliu Cojocaru: 𝑪𝒂𝒏 𝑨𝑰 𝒃𝒖𝒊𝒍𝒅 𝒃𝒓𝒂𝒏𝒅𝒔 𝒐𝒓 𝒐𝒏𝒍𝒚 𝒂𝒎𝒑𝒍𝒊𝒇𝒚 𝒕𝒉𝒆𝒎?The strongest brands are built on something technology can't replace: human judgment, emotional intelligence and the ability to create genuine connections.Rather than asking what AI can do on its own, Corneliu Cojocaru reframes the conversation around what only people can bring to branding. In his view, AI is a powerful strategic partner—but human creativity, intuition and leadership remain the foundation of every strong brand.💬 There is more to explore. Follow our series as Honorary Council members share their perspectives on the future of branding. Powered by BDR Associates #SuperbrandsRomania #AItalks #creativity #leadership #branding ... See MoreSee Less
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⭐ Médis is a Superbrand! 💙🩺Innovation, personalised care, and the constant commitment to health that simplifies access to well-being and protects what matters most, day after day. Discover the Excellence Brand that takes care of itself at all times and leads the future of medicine in Portugal. 👉 ... See MoreSee Less
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Strategy Legacy!Meeting and Traveling with CEO Superbrands in Sydney.Một trải nghiệm tuyệt vời khi được gặp CEO Superbrands, nghe những câu chuyện cách vận hành một tổ chức giải thưởng quốc tế “ Siêu thương hiệu” trong 32 năm tại 90 quốc gia. Điều may mắn là được chính CEO Superbrands cho đi tham quan, trải nghiệm địa điểm, ẩm thực,… ở Sydney. Rất khát khao ứng dụng những trải nghiệm này giúp Doanh nghiệp Việt Nam tạo lợi thế cạnh tranh về thương hiệu trong và ngoài nước. ... See MoreSee Less
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